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Writing Internet Marketing Articles: Keywords are Essential

September 13, 2009 // Posted in search engine traffic (Tags: , , , ) |  No Comments

I love writing internet marketing articles.  Most of my promotion is done through article marketing.  First of all it is a free.  I write a lot of articles on the topic of “internet marketing articles”.  I really like doing this, because I can concentrate on an aspect of internet marketing that I am focused on and write about that.

I also find this is a great way to promote my products.  I publish my articles on several article directories and ezines every day, with a link pointing to my products.  It is a great way to get exposure.

Writing Internet Marketing Articles

  1. Keywords.  All you have to do is first of all select a keyword that relates to the product that you want to promote.  You then write an article around that keyword.  You make sure your keyword is in your title, in the first sentence of your article and in the first sentence of the last paragraph of your article.
  2. Basics of articles.  Your first paragraph should tell your reader what your are going to talk about.  The body of your article should talk about it.  And your last paragraph should talk about what you just talked about – in other words, introduction, body, and conclusion.
  3. Author resource box.  Then at the end, you will have an author resource box where you will give some information about you.  But make this short.  The reader doesn’t really want to know about you, they want to know what you can do for them.  So use the author resource box to let them know what this product will do for them.  Make the strongest call to action that you can, and give them a link to your product.

Keywords for Internet Marketing Articles

  • Keywords are essential in internet marketing.  In fact, all your promotion should be based on desirable keywords.  Keywords are the words that potential buyers type in the google search bar when they are looking for a desired product.
  • You also use keywords in your articles so the search engines can index your article.    You have to let them know what your article is about so they can put it in the right category.  This way when those keywords are typed into the search bar, your article can be seen as part of that search.
  • As an internet marketer your job is to find keywords to use in your promotions that will bring you the best results – in other words, keywords that will bring you the most traffic.  So you want to search for keywords that people are using to search for products.
  • However, your work doesn’t stop there.  It is also very important to look at the competition that these keywords are getting.  The competition is the number of websites that provide this specific information.  So you don’t want to choose a keyword that has more websites providing information than there are people searching for it.
  • In fact, in a perfect world, what you want is a keyword with a lot of searches, with little competition.  But that is usually too much to ask.
  • So if you can find a keyword with at least 1000 searches per month that has low competition, you may have a winner.

If you prepare your internet marketing articles keeping in mind your keywords you will have a chance to get ranked and make it to the first page of google.  Make sure you are doing your keyword research.

Writing internet marketing articles is not only free but it is very viral.  One article which you distribute to article directories and ezines can spread through the internet and stay there promoting your product for a long time.

Get the most help for your internet marketing articles with this great keyword tool.  Don’t get frustrated trying to find the keywords, when a tool can do it for you.

Cris Santeiro writes extensively about internet marketing.  For her free newsletter (and a free IM Resources ebook) visit CrisSuggests.com

How To Get Website Traffic from Search Engines

July 28, 2009 // Posted in search engine traffic (Tags: , , , ) |  No Comments

The first thing that an internet marketer has to do is to get website traffic. Without web site traffic you will not make any money.  So you have to have a plan to implement that will bring you potential buyers so you can stay in business.  There are different ways to do this.  Search engine listings is one if the key ways.

There are two ways to be listed in the search engines to get website traffic.  Search engine optimization is marketing done with the purpose of ranking high on google and the other search engines in order to get the most exposure in the organic or free listings.  Pay per click is used to secure your spot on the paid listings of the search engines.

Both SEO and PPC are highly dependent on keyword research.  It is very important to research words that will get web site traffic, even before you write any articles or ads.  You need to discover the words that are going to help you bring in the most traffic at the best value, depending on the number of searches and competition for the keywords. A keyword tool is necessary to do this research.

Article marketing is one of the ways that works best for me to get website traffic.  When writing an article there are several things to keep in mind.  First, write about a subject that is relevant to your business, where you are going to be directing the reader at the end of the article.  Look up relevant keywords with a keyword tool.  You need to find words that people are searching for, so you have a better chance to get web site traffic.  Also, there are other considerations that the keyword tracking tool will help you determine, such as what the competition is for the different keywords, which will make them more or less valuable. A good keyword should have decent amount of searches and low competition.  “Long tail” keywords are a few words together that are used as keywords.

Then write your article around the keyword or keywords that you have chosen. At the end of the article, have an author resource box with your website url or a call to action to a certain product that you are promoting, or both. Sometimes you can insert more promotion links inside the article, but be careful not to get spammy. Also, you will want to submit your article to article directories, and they have different guidelines.

For instance, Ezine Articles  allows two self-serving links housed in your author resource box, as well as two non-self-serving links (that is of a website that you are not associated with but adds value to your article) which may be included in the article body.  GoArticles has less restrictions.  You should check the guidelines of each article submitter before posting.

These two article directory sites are probably the best.  I usually submit my articles to these two sites first manually.   Then you can also submit your articles to other sites that distribute them to sometimes thousands of different sites, such as iSnare.  There are some people that use article submitting software, but they tend to be somewhat erratic.  Also, some of the article directories do not like them.

The second way to get website traffic with search engines is the use of PPC. Since you are paying for PPC, it is a much faster way to get your ad on the search engines.  You can put together one or two ads or campaigns in a couple of hours and have your ads showing within 10 minutes after you submit them. Here again you have to start by finding the keywords that you will use.

With PPC, you pay every time someone clicks on your ad, so if you use broad keywords, you might get a lot of clicks, but no conversions.  That’s why it’s better to find targeted keywords that will attract buyers that are looking for exactly what you are promoting.  You are much more likely to convert.  You also need to have a great call to action, as well as a good landing page that will sell your product.

PPC can be very costly if you are not experienced.  You should start out slowly.  Start with a small bid amount and a small daily budget until you find the words that convert for you or the ads that work well.  Then you will want to increase your budget at that time.  Google Adwords and Yahoo Search Marketing are two of the most popular PPC sites.

There are other ways to get traffic to your website besides search engines.  Social marketing is very popular today, as well as video marketing, event marketing, buying ads and list, and more.  You should implement multiple ways to get website traffic.

Discover some of the most effective, time-tested tactics to consistently get your offers in front of as many prospects as possible!  Click here…

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